Aaron Overhead Doors

Newsletter

Client

Offering high-end residential garage doors and commercial overhead doors in the Atlanta Metro area, Aaron Overhead Doors targets property owners who want premium products and customer service that WOWs.

Challenge

The client wanted a monthly newsletter sent to current customers sharing standout news within the company and also offering ongoing services. The challenge was to figure out a way to include a major installation, a speaking event, and garage door services into one cohesive message.

Solution

I used a play on words in the subject line with “Phillie Phanatic and Garage Door Fanatics” to pique reader interest. I used the statement, “We live and breathe garage doors,” at the beginning and end of the email to tie the elements of this install, industry event, and garage door service together. The concept of stretching limits enabled me to seamlessly segway from a massive installation to professional growth within the industry.

Ready to start your own project?

Aaron Overhead Doors - Email Newsletter