Challenge

The client wanted a monthly newsletter sent to current customers sharing standout news within the company and also offering ongoing services. The challenge was to figure out a way to include a major installation, a speaking event, and garage door services into one cohesive message.

Solution

I used a play on words in the subject line with “Phillie Phanatic and Garage Door Fanatics” to pique reader interest. I used the statement, “We live and breathe garage doors,” at the beginning and end of the email to tie the elements of this install, industry event, and garage door service together. The concept of stretching limits enabled me to seamlessly segway from a massive installation to professional growth within the industry.

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